Video streaming platform and YouTube competitor Rumble has formally entered the crypto area. The corporate’s CEO confirmed that Rumble has made its first Bitcoin (BTC) buy and hinted that this won’t be the final.
Rumble CEO Confirms Bitcoin Purchase
In a submit shared on X earlier right now, Rumble CEO Chris Pavlovski introduced that the video streaming platform made its first BTC buy on January 17. Pavlovski additional acknowledged that this buy “won’t be the last,” suggesting the corporate might enhance its Bitcoin holdings within the coming months.
Pavlovski, nevertheless, didn’t disclose the precise quantity of BTC bought. Nonetheless, Rumble’s transfer underscores the rising pattern of companies including BTC to their steadiness sheets.
It’s price noting that Rumble’s CEO first hinted at a company crypto buy in November 2024, when he carried out a ballot on X asking customers whether or not Rumble ought to add BTC to its steadiness sheet.
Over 39,000 folks participated within the ballot, with an awesome majority voting in favor of the transfer. Famend Bitcoin advocate and MicroStrategy CEO Michael Saylor even responded, providing to debate “why and how” Bitcoin could possibly be a strategic asset for Rumble.
Subsequently, in December 2024, Rumble unveiled a Bitcoin treasury technique because it put aside $20 million to buy the main digital asset. On the time, Pavlovski described Bitcoin as a “valuable tool for strategic planning.”
Apparently, Rumble’s inventory (RUM) closed 5.31% greater on the finish of buying and selling on Friday. Though the inventory market is closed right now in observance of Martin Luther King Jr. Day, RUM may see additional good points when buying and selling resumes tomorrow.
BTC Adoption To Develop Exponentially In 2025?
Bitcoin noticed unprecedented adoption in 2024, with milestones such because the US Securities and Alternate Fee (SEC) approving spot BTC exchange-traded funds (ETFs) and an rising variety of firms incorporating Bitcoin into their treasury methods. Nevertheless, 2025 guarantees to convey even higher adoption.
The election of pro-crypto Republican candidate Donald Trump as US president has fueled hypothesis concerning the creation of a US Bitcoin strategic reserve. If applied, such a reserve may develop into probably the most vital catalyst up to now for cementing Bitcoin’s standing as a dependable and trusted retailer of worth.
A latest report by Constancy Digital Belongings outlines rising nation-state and authorities adoption of BTC as the main elements that will drive the cryptocurrency’s progress in 2025. Equally, Customary Chartered predicts that BTC can attain as excessive as $200,000 by the tip of 2025, buoyed by beneficial crypto laws beneath Trump’s presidency.
That mentioned, modifications in world macroeconomic insurance policies may pose a hazard to BTC’s bullish momentum. At press time, BTC trades at $107,608, up 1.6% up to now 24 hours.

Featured Picture from Unsplash.com, Charts from Yahoo! Finance and TradingView.com