DDC Enterprise Ltd., a China- and U.S.-based client model and e-commerce firm, has introduced plans to undertake Bitcoin as a strategic reserve asset, concentrating on the buildup of 5,000 BTC over the subsequent 36 months. The transfer, revealed in a shareholder letter in the present day by Founder, Chairwoman, and CEO Norma Chu, positions DDC as one of many first firms in its sector to embrace Bitcoin as a part of its core monetary technique.
“I am exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan,” stated Chu. “Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision to diversify reserves and enhance shareholder returns.”
The technique begins with a right away buy of 100 BTC, with short-term objectives to accumulate 500 BTC inside six months, nonetheless with an total goal to hit 5,000 BTC in 36 months on the agenda. DDC will implement the plan below the steering of a newly expanded crypto-familiar advisory board and treasury administration staff, making certain optimum execution.
“Our team’s relentless focus on operational efficiency and strategic reinvestment has positioned DDC as a leaner, more agile organization, ready to capitalize on emerging opportunities,” Chu stated.
The announcement comes after a record-breaking monetary yr for DDC in 2024. The corporate reported USD 37.4 million in income, representing a 33% year-over-year improve. Gross revenue margin improved to twenty-eight.4%—up from 25.0% in 2023—because of strategic U.S. acquisitions and environment friendly operations in China. Shareholders’ fairness rose 33% to USD 11.3 million, with money, money equivalents, and short-term investments estimated at $23.6 million as of March 31, 2025.
“As founder and CEO, I am more optimistic than ever about DDC’s trajectory,” Chu concluded. “We are not merely adapting to the future; we are shaping it.”
