Where Did It All Go Wrong for Gala Games?

Gala Games is dealing with a storm. The native token is promoting off, down 75%, and the shutting down of The Strolling Lifeless: Empires in July 2025 may heap extra strain. Will GALA recuperate?

Avid gamers crave a seamless interface with gorgeous graphics and the possibility to revenue from their efforts.

Sensible contracts make this doable, and Gala Games seized the chance by launching a platform to reward players.

By NFTs and native GALA tokens, gamers may earn large earnings from in-game NFTs. Those that believed within the platform and gathered GALA tokens reaped huge at one level in 2021.

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Gala Games Storms

Regardless of its bold targets and market place, Gala Games has been on a downward spiral in recent times.

Whereas beneath strain, GALA stays a top-tier token, rating third in worth amongst gaming tokens, behind solely the meme coin FLOKI and Immutable (IMX), an Ethereum layer-2 targeted on NFT dApps.

(Supply)

Nonetheless, GALA has been promoting off, dropping 15% in a single week, mirroring the broader market decline of tokens like Ethereum and Bitcoin.

In comparison with among the greatest cryptos to purchase in June, its efficiency is lackluster. It is down 75% from its 2024 highs, with 2025 largely marked by losses.

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The Strolling Lifeless: Empires Shutting Down in July 2025

So, what’s gone unsuitable? Why is Gala Games, regardless of its worth and recognition, beneath such intense strain?

A collection of unfavorable, reputation-damaging occasions over current months offers solutions.

When Gala Games introduced The Strolling Lifeless: Empires in 2021, it was anticipated to be an enormous success.

Launched in the course of the NFT and DeFi growth of 2021, the announcement coincided with peak market FOMO, boosting crypto valuations.

The sport constructed via the 2022 crypto winter, just for Gala Games to announce the sport’s shutdown by July 21, 2025; an enormous blow.

The Strolling Lifeless: Empires, an NFT-based survival MMORPG, allowed gamers to buy Ethereum-based NFTs like land deeds, weapons, and characters, some valued at as much as $65,000.

In addition they promised a free-to-play mannequin with elective NFT purchases to draw conventional players and NFT lovers chasing earnings from the 2021 growth.

By late April 2025, Gala Games introduced plans to close down the sport, admitting it fell in need of expectations. Gamers echoed this, criticizing lackluster gameplay and heavy reliance on risky NFT costs.

The 2022 NFT market crash, with costs but to recuperate, hit gamers laborious, particularly those that invested hundreds in NFTs or obtained “Mystery Boxes” from Gala Games.

As compensation, the gaming platform plans to distribute NFTs from its gaming ecosystem. These tokens will present “equal functionality” to their present The Strolling Lifeless: Empires NFTs.

On X, a critic stated this is able to be akin to a “rug pull.”

The Strolling Lifeless: Empires formally rugs on $GALA

Individuals paid upwards of $10K+ for lands & are actually getting $2 thriller packing containers pic.twitter.com/lxfu05D8Ll

— Jesus Martinez (@JesusMartinezEZ) April 30, 2025

Gamedia Wins

The state of affairs worsened with a 2024 lawsuit ruling in favor of Gamedia, a former improvement companion for Spider Tanks.

A California courtroom dominated that Gala Games failed to offer sufficient assist, together with income funds and sport promotion.

This ruling adopted a dispute between co-founders Eric Schiermeyer and Wright Thurston over $130 million in allegedly misappropriated GALA tokens. This dispute compelled costs decrease as some holders diversified, discovering publicity in 1000X cryptos.

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