Sony Group and Astar Network are launching a marketing campaign with a 100 million ASTR reward to drive adoption and development on the Soneium ecosystem.
In keeping with a press launch despatched to crypto.information, Japanese blockchain ecosystem Astar (ASTR) Network has partnered with Sony Group’s Ethereum layer 2 mainnet, Soneium, to launch the Astar Contribution Rating marketing campaign, which rewards customers for actively partaking and offering liquidity within the Soneium’s DeFi ecosystem.
The ACS marketing campaign will run for 100 days, ranging from Feb. 20 till Might 30, 2025. Through the marketing campaign, members can earn factors by interacting with purposes, offering liquidity to DeFi platforms, and interesting in web3 actions.
These factors may be transformed into ASTR tokens. In complete, there will probably be 1 billion ACS factors for customers to earn. One ACS level may be exchanged for 0.1 ASTR. After the marketing campaign ends, members will have the ability to declare their ASTR rewards on the ACS web site.
As a part of this initiative, Astar has ready a reward pool of 100 million ASTR, designed to gas adoption and sustainable financial development for initiatives throughout the Soneium ecosystem. As many as 40 Soneium initiatives will probably be concerned within the marketing campaign, together with Velodrome, Quickswap, SoneX, Kyo Finance, SoneFi and extra.
Not solely that, customers may also obtain level multipliers in the event that they take part within the Sony layer 2’s ecosystem utilizing ASTR, ETH (ETH), USDC (USDC) or USDT (USDT). ASTR tokens get a 2x multiplier, USDCs get 1.2x and USDTs get 1x. A full record of the belongings and their multipliers will probably be out there on the Astar weblog.
Founding father of Astar Network and CEO of Startale Group, Sota Watanabe, stated the ACS incentive mechanism is designed to reward the individuals who actually contribute in driving the Soneium ecosystem ahead.
“It’s for the users who don’t just participate but who actively engage, provide liquidity to DeFi platforms, and interact with Web3 applications in meaningful ways,” stated Watanabe.
The marketing campaign is supposed to draw new members into Startale and Sony’s newly launched Soneium blockchain ecosystem and improve the variety of ASTR holders by means of significant incentives by changing on-chain exercise into actual rewards.
“By incentivizing meaningful participation, we’re not just enhancing ASTR’s adoption—we’re building a more engaged and dynamic web3 community. We’re excited to see how it drives long-term value for users, developers, and the broader ecosystem,” stated Head of Basis at Astar Basis, Maarten Henskens.
Moreover, the growth additionally prepares ASTR, which will probably be deployed as SuperchainERC20, for future integration throughout different layer 2 networks like Base and OP Mainnet.
