Global crypto adoption grew by 13% in 2024, with Bitcoin and Ethereum adoption rising by 13.1% and 13.6%, respectively.
In line with the annual Crypto Market Sizing Report by Crypto.com, international crypto adoption, measured by possession of crypto belongings, grew by 13% in 2024—from 583 million homeowners in Jan. 2024 to 659 million by Dec.
Bitcoin (BTC) possession expanded on the charge of 13.1%, reaching 337 million homeowners, which accounted for 51.2% of all international crypto holders.

Ethereum (ETH) grew by 13.6%, bringing the overall variety of ETH homeowners to 142 million, representing 21.7% of worldwide crypto possession.

A possible further 300,000 to 1.2 million individuals could have gained publicity to Bitcoin by means of U.S. spot exchange-traded funds, although these figures weren’t included within the direct possession depend.
Institutional curiosity and pro-crypto insurance policies launched by U.S. President Donald Trump in the course of the election have been key elements in Bitcoin’s adoption. As for Ethereum, its development was largely pushed by the rallies of Ethereum Layer-2 networks following the Dencun improve in addition to the launch of spot Ethereum ETFs.
To place this rise in international crypto adoption into perspective, a current research by BlackRock confirmed that the speed of crypto adoption outpaced cell phone adoption by 43% and web adoption by 20%. In line with BlackRock, it took solely 12 years for crypto adoption to succeed in 300 million customers, whereas cell phones reached the identical milestone in 21 years and the web did so in 15. BlackRock attributed this development to demographic developments, significantly the rising openness of youthful generations to Bitcoin in comparison with Gen X and Child Boomers.

Whereas the Crypto.com report centered on Bitcoin and Ethereum possession distribution, the Dec. 2024 report by blockchain intelligence agency TRM Labs analyzed adoption by nation. The research tracked cryptocurrency inflows by means of exchanges, DeFi platforms, and cost companies, utilizing on-chain transaction knowledge and internet visitors patterns. To account for financial variations, the info was adjusted primarily based on GDP per capita, rating nations by adjusted on-chain transaction quantity.
India, Indonesia, Nigeria, america, and Vietnam emerged as the highest 5 nations main crypto adoption in 2024. Kenya skilled probably the most important development, climbing from thirty second place in 2023 to seventeenth in 2024, with its crypto transaction quantity doubling year-over-year.