- Strategy unveils a brand new Bitcoin brand and orange shade scheme representing its Bitcoin technique
- Saylor is predicted to debate the rebrand in the course of the firm’s earnings name on Wednesday night
- Strategy presently has 471,107 Bitcoin in reserve value $45.8 billion
MicroStrategy, the biggest company Bitcoin holder, has introduced it’s rebranded to Strategy and unveiled a brand new Bitcoin brand.
In a submit on X, Michael Saylor, co-founder of Strategy, merely stated: “new brand, same strategy,” with a picture of him in entrance of the corporate’s new brand.
New ₿rand, Identical Strategy pic.twitter.com/r1LD5FdEjJ
— Michael Saylor⚡️ (@saylor) February 5, 2025
In an announcement launched on February 5, Strategy stated the rebrand was a “natural evolution of the company, reflecting its focus and broad appeal.” The stylized “B” within the new brand represents Strategy’s Bitcoin technique whereas the orange shade highlights “energy, intelligence, and Bitcoin,” in accordance with the press launch.
Strategy’s inventory ticket, MSTB, stays the identical.
The rebrand comes forward of the corporate’s earnings name on Wednesday night, throughout which Saylor is predicted to debate it.
Bitcoin shopping for technique
Since 2020, Strategy has employed a Bitcoin shopping for technique; nonetheless, over the previous 12 months, it has ramped up its efforts. In November, Saylor introduced that the corporate was elevating $21 billion from a inventory sale so it may purchase extra Bitcoin.
In response to knowledge from SaylorTracker, the corporate presently has 471,107 Bitcoin value $45.8 billion.
Claiming that Bitcoin represents digital capital, Saylor urged Microsoft to undertake Bitcoin, stating that “Bitcoin represents the greatest digital transformation of the 21st century.”
Different firms following in Strategy’s Bitcoin shopping for footsteps embrace Metaplanet, which is aiming to extend its Bitcoin holdings to 10,000 in 2025.
