A latest survey carried out by Bitwise Asset Administration and VettaFi highlights a major shift in attitudes, with 56% of monetary advisors expressing curiosity in investing in cryptocurrencies this yr.
Extra curiously, amongst advisors already allocating to crypto, 99% plan to take care of or improve their publicity in 2025.
“If you had any doubt that 2024 was a massive inflection point for crypto, this year’s Bitwise/VettaFi survey dispels it,” mentioned Bitwise CIO Matt Hougan. “Advisors are awakening to crypto’s potential like by no means earlier than, they usually’re allocating like by no means earlier than
Crypto Allocations Amongst Financial Advisors Doubled 12 months-on-12 months
The annual “Bitwise/VettaFi 2025 Benchmark Survey of Financial Advisor Attitudes Toward Crypto Assets” launched on 9 January 2025. It surveyed over 430 monetary advisors throughout the US. The outcomes reveal a dramatic transformation in how advisors understand cryptocurrencies.
Crypto allocations amongst advisors doubled year-over-year. It rose from 11% in 2023 to 22% in 2024—a file excessive for the survey.
Furthermore, an amazing 96% of advisors reported receiving inquiries about cryptocurrencies from shoppers up to now yr, marking an all-time excessive for shopper curiosity. Amongst advisors already allocating to crypto, 99% plan to take care of or improve their publicity in 2025. For advisors who haven’t but invested in crypto, 19% are contemplating doing so this yr—greater than double the earlier yr’s determine of 8%.
Commenting on the findings of the analysis, Todd Rosenbluth, Head of Analysis for TMX VettaFi mentioned, “Based on the latest data, the future is very bright as advisors and investors gain more access and education about the potential benefits.”
VettaFi is a supplier of indexing, knowledge and analytics.
“When choosing bitcoin ETFs, advisors prize expertise”
Among the many most necessary options when selecting a bitcoin ETF, expense ratio ranked highest at 58%.
Interestingly, in terms of ETFs, the significance advisors place on subject material experience amongst asset managers in a specialised business like crypto is excessive.
“When asked what crypto exposure they were most interested in allocating to in 2025, crypto equity ETFs were the favorite among advisors,” the report mentioned.
Moreover, 71% of advisors mentioned “some” or “all” of their shoppers had been investing in crypto on their very own.
With over half of monetary advisors now open to investing in digital property—and shopper demand at an all-time excessive—the stage is ready for broader integration into conventional monetary methods.
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