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Coinbase’s Layer-2 (L2) Community, Base, has confronted intense backlash over rug-pull allegations after it promoted an unofficial memecoin that crashed by over 90%, sparking a debate about the way forward for memecoins and on-chain content material.
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The Rise And Fall Of Base’s Unofficial Memecoin
On Wednesday, Base’s official X account posted a picture with the textual content “Base is for everyone.” Moments later, they shared a hyperlink to the on-chain social protocol Zora and the caption “Coined it,” sparking a speculative frenzy amongst buyers.

The protocol permits customers to make social media posts into tradable tokens, robotically minting them. After Base’s put up was changed into a token, the crypto neighborhood shortly skyrocketed its market capitalization to $17 million.
Nonetheless, on-line studies confirmed that the memecoin collapsed by round 92% after the highest holders, who owned 47% of the provision, offered the memecoin simply over an hour after launching.
Some neighborhood members famous that the token was “HORRIFICALLY sniped,” whereas on-chain information analytics platform Lookonchain highlighted that “3 wallets bought a large amount of ‘Base is for everyone’ before Base posted and sold them, making a profit of ~$666K.”
Consequently, the neighborhood criticized the community’s staff for the memecoin, calling the incident a rug pull and asking them to “stop launching worthless tokens that will all inevitably go to 0. You are diluting your brand and the value of real base assets.”
Zora information exhibits Base has earned round $81,000 from the memecoin, which has recovered from the preliminary sell-off with a peak market capitalization of $26 million earlier than retracing to the $9 million-$10 million vary.
Base’s Public Experiment
Base responded to the backlash, clarifying they are going to by no means promote their holdings, however they weren’t an official community token both. The staff defined that they posted on Zora as a result of they imagine everybody ought to convey content material on-chain and use the instruments that make it potential.
Memes. Moments. Tradition. If we wish the longer term to be onchain, we’ve to be prepared to experiment in public. That’s what we’re doing. To be clear, Base won’t ever promote these tokens, and these usually are not official community tokens for Base, Coinbase, or every other associated product. The content material we share is artistic, and we’re going to maintain bringing tradition onchain.
The general public on-chain experimentation opened a debate about memecoin tradition and on-chain content material, with Base’s creator, Jesse Pollak, weighing in.
In a collection of X posts, Pollak defined that “not all coins are the same,” outlining the variations between these two kinds of tokens.
Is On-Chain Content material The Future For Creators?
In line with his posts, a contentcoin is one piece of content material with singular worth and no expectations. Moreover, a number of of them could be created by the identical individual, with “big ones” doubtlessly turning into memes.
On the opposite, a memecoin is an “aggregation of content,” with aggregated worth and excessive expectations, the place the creator “should” solely create one. He additionally famous that huge ones flip into tasks.
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Pollack considers that “someone has to normalize putting all of our content onchain. and i’m not afraid for it to be us. why? because in the wake of the chaos, we’ll normalize the behavior and create a better future for creators.”
Nonetheless, many customers stay skeptical, with neighborhood members additionally criticizing Base’s put up saying buyers can mint a deleted scene of the “Vitalik: An Ethereum Story” documentary, the place the undertaking’s founder, Vitalik Buterin, exhibits what’s in his backpack.
“Through ‘the financialization of everything’ we come to learn that most things are worthless,” the person acknowledged.

Featured Picture from Unsplash.com, Chart from TradingView.com