Thesis*, a Bitcoin-focused enterprise studio, introduced its acquisition of Lolli, a bitcoin rewards platform, in a transfer to combine it with its broader ecosystem of corporations akin to Fold, Mezo, and tBTC.
The announcement outlines plans to reinforce shopper Bitcoin experiences by way of expanded rewards and new partnerships.
Lolli, based in 2018 claims to have rewarded over 600,000 customers with greater than $20 million in bitcoin by way of purchasing at 50,000+ shops and taking part in 1,000+ cell video games. Lolli’s platform is designed to make Bitcoin accessible by providing cashback and rewards for on a regular basis actions. Thesis*, working since 2014, has constructed Bitcoin-native initiatives like Fold, which just lately turned a publicly traded Bitcoin monetary providers firm underneath the management of Matt Luongo, its CEO and Fold’s co-founder.
“Having competed alongside Lolli for years, I’ve admired their ability to onboard users through accessible and engaging experiences. At Thesis*, we believe Bitcoin’s real growth is driven by everyday interactions — shopping, gaming, spending — not just investment portfolios,” mentioned Luongo who will now lead Lolli’s subsequent part. He added that Lolli’s person base and reward mannequin align with its imaginative and prescient of driving Bitcoin adoption by way of sensible use circumstances.
Lolli’s founder and former CEO, Alex Adelman, added that “We are excited to join forces with Thesis* to power the next phase of bitcoin adoption through rewards with Lolli. Thesis* brings both deep infrastructure expertise and a shared vision, enabling us to significantly enhance our platform.” Thesis* believes this acquisition will handle fragmentation within the Bitcoin shopper expertise by uniting Lolli’s rewards with Fold’s monetary providers and its broader ecosystem.
Thesis* outlines a number of deliberate upgrades for Lolli underneath Loungo’s management. It intends to reinforce the Arcade and Each day Stack options with extra video games, quests, and bigger rewards. A brand new “Lolli Market” is in growth, which seeks to supply extra manufacturers, increased cashback charges and world accessibility. Thesis* plans to introduce instantaneous reward payouts later in 2025, responding to person demand for quicker redemptions. Moreover, Lolli will collaborate with Fold on an expanded present card market to extend incomes alternatives.
For world attain, Lolli is now growing a global growth technique to convey bitcoin rewards past the U.S. To assist these modifications, Thesis* plans emigrate Lolli to a extra scalable infrastructure. The corporate claims it will strengthen Lolli’s potential to onboard new customers and deal with elevated exercise.
Thesis* sees this acquisition as a step towards a round Bitcoin financial system, the place incomes and spending bitcoin are seamless. It hopes the mixing of Lolli with Fold, Mezo and tBTC will shut the hole between bitcoin rewards and on a regular basis use, making adoption simpler for tens of millions.
