Donald Trump Jr. has bought 350,000 shares in Thumzup Media Corp., a struggling social media startup that not too long ago adopted a Bitcoin treasury technique. The funding, valued at over $4 million, strengthens Trump Jr.’s involvement within the Bitcoin house as his household more and more aligns with digital asset ventures.
“Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management,” mentioned the CEO of Thumzup Robert Steele. “We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.”
Thumzup, which permits customers to earn cash by selling merchandise on Instagram, reported simply $151 in income and a $2.2 million loss in Q1 2025. Regardless of its funds, the corporate made headlines in January when it shifted most of its liquid reserves into Bitcoin, now holding over $2 million in Bitcoin. The agency introduced Wednesday it would broaden its holdings to incorporate six different cash utilizing proceeds from a $6 million personal inventory placement.
Trump Jr.’s buy got here after a advice from his funding adviser, in response to Bloomberg. Whereas Trump Jr. reportedly has no operational function in Thumzup, each Trump Jr. and Eric Trump function advisers to Dominari Securities, the agency that organized the inventory placement.
The funding displays a rising concentrate on Bitcoin by firms linked to the Trump household. Eric Trump not too long ago joined the advisory board of Metaplanet, Japan’s main Bitcoin treasury agency. The corporate presently holds 15,555 BTC and goals to extend that to 210,000 BTC, changing into the second largest company holder of Bitcoin by 2027.
In the meantime, Trump Media and Know-how Group, the mother or father firm of Reality Social, is taking main steps to combine Bitcoin into its monetary technique. In June, the corporate filed with the SEC to launch the Reality Social Bitcoin ETF, a fund that can instantly maintain Bitcoin and mirror its value efficiency.
In addition to the ETF, Trump Media has dedicated $2.5 billion towards constructing its personal Bitcoin treasury. On the 2025 Bitcoin Convention, Donald Trump Jr. emphasised the corporate’s path, saying, “We’re seriously on crypto—we’re seriously on Bitcoin,” mentioned Trump Jr. “We’re in three major deals. I believe we’re at the beginning of what will be the future of finance. And the opportunity is massive.”
